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Blog

    31 Oct 2022

    Magic Costa Blanca joins the leading APP against food waste

    Lifestyle

    More than a third of food goes to waste and every second 250 kilos of food are wasted in Spain, a situation that affects the future of the planet and contributes to accelerating climate change. It is estimated that throwing away a banana is equivalent to wasting 10 minutes of water in a shower, which is why more and more companies are looking for solutions to prevent this from happening and to be more sustainable every day.

    One of them is Magic Costa Blanca Hotels & Resorts, a hotel chain based in Benidorm, which continues to join actions to promote a model of tourism committed to the environmentally friendly and reduce the environmental footprint. Under the philosophy of 'Making a magic place', the group has obtained the Bioscore certification and has a wide-ranging decalogue in areas such as: Corporate Social Responsibility, emissions, catering, waste, energy and water.

    After signing two agreements with companies such as Ecoembes to improve the management of packaging waste, batteries and accumulators generated in offices and accommodation, Magic Costa Blanca has recently joined the APP 'Too Good To Go', a leading technology against food waste.


     

    Leading technology against food waste in buffets and restaurants

    Too Good to Go is a free mobile app created in 2015 that serves as an intermediary between restaurants or businesses across Europe that offer for sale products or food that have not been sold or consumed with the aim of not wasting food. In Spain, in just 4 years of activity, the APP has managed to save more than 5 million users more than 10 million food packs.

    Under the slogan #LaComidaNoSeTira, the philosophy of the app is to inspire and empower every person to take action against food waste in areas such as households, businesses, education and politics.

    By joining Too Good To Go, users will be able to purchase top quality food from Magic Costa Blanca accommodation at special prices. The first Magic establishment to join the initiative will be Villa del Mar Hotel, a four-star beachfront accommodation. This year, Magic Cristal Park and Hotel Magic Rock Gardens will also join the initiative. The aim is that by next season all the chain's hotels and resorts will be registered in the APP to avoid wasting money on restaurants and buffets.

    Javier García, vice-president of Magic Costa Blanca, has highlighted that this new collaboration continues in the group's line to promote an efficient, sustainable and committed to the planet management model: "We continue to support measures such as the installation of filtered water fountains, the use of reusable cups or the signing of agreements to improve our waste management. This new collaboration with a leading company that fights against food waste is another step forward in our goal of incorporating sustainability criteria in all our areas, this time in an issue as important as not wasting food in our accommodation".