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About us

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Who are we?

At Magic Costa Blanca Hotels & Resorts we have been working for more than 40 years to create unique holiday experiences. We observe and learn from the best practices worldwide to design moments to live and remember, tailored to each person.
With more than a dozen accommodations located on the Costa Blanca and Gandía, we aspire to lead the sector through innovation, expansion and continuous improvement of our products and services. Always with the aim that the stay of our clients and Magic Amigos becomes an unforgettable experience.
We specialise in 'Ultra All Inclusive' holidays for the whole family, which we have pioneered with more than 25 years of experience. Thanks to our renowned UTI regime, our visitors can enjoy much more than a magnificent hotel room: they have shows and shows, excursions, themed restaurants, premium cuisine, exclusive areas for adults.... Unique and differential services.
As a result of our work and continuous learning, we are proud to see how every year entities such as the Generalitat Valenciana and prestigious opinion portals such as Booking, Kayak or Tripadvisor recognise our efforts and place us among the best accommodations in the world.
Thanks to your reviews, our 'Magic Team' will continue to strive every day to innovate and improve in order to offer you new services and products, making your holiday a unique experience created especially for our MAGIC AMIGOS.

Our brands

Human Team
Nearly 2,000 of us are part of the 'Magic Team', the team that makes it possible for you to enjoy your well-deserved rest at Magic Costa Blanca Hotels & Resorts.

Both inside and outside our accommodation, our staff and guests are treated as MAGIC AMIGOS. In this way, with affection and respect, we establish a bond between professionals and visitors and we adapt to the needs of those who have trusted us to live magical experiences, as well as those who work with us in their profession.

There is no better reward than knowing that you will take away with you an unforgettable memory of your stay at Magic, a commitment that has been reflected annually in a multitude of awards received based on your ratings on prestigious portals such as Tripadvisor, Kayak or Booking.

If you are passionate about making others happy and being among FRIENDS, you too can be part of 'Team Magic'.
Innovation
Sustainability, innovation and experience for a safe and magical holiday. This is our motto. That's why, at Magic Costa Blanca Hotels & Resorts, we approach all areas of our business as a contribution to three cross-cutting axes: the well-being of our friends and the Magic team, contributing to the betterment of society and making a positive impact on the planet.
>We are inspired by the best practices of our sector and other areas to constantly innovate, relying on digitisation, differentiation and the involvement of our entire "Magic Team" to achieve the satisfaction of our FRIENDS, always contributing to the regeneration of the place where we live.
We work and cooperate with prestigious entities and organizations such as the Hotel Technological Institute (ITH), the ICTE (Institute for the Quality of Spanish Tourism), HOSBEC (Hotel Association of the Costa Blanca) or companies such as the Hospital Clinica Benidorm. Thanks to this work, entities such as the Generalitat Valenciana have recognised our efforts with awards such as the "Excellence in Tourism" award, which highlights the contribution of our hotel chain to the development of initiatives that have improved the competitiveness of tourism through the application of environmental, economic and social sustainability criteria.