Even with the summer season still underway, innovation and creativity continue to guide the path of Magic Hotel Group, a hotel chain based in Benidorm. True to its purpose of bringing magic into people’s lives, Magic remains committed to extending the summer and offering new experiences that turn every stay into an unforgettable memory.

This September marks the return of Magic Oktober Fest 2025, a celebration that combines music, gastronomy and fun around Bavarian tradition. The event will take place from 8 to 28 September at the Magic Adventure resorts on the Costa Blanca: Magic Robin Hood, Magic Natura Resort, Magic Tropical Splash and Magic Rock Gardens. As a major highlight, this year sees the addition of Magic Pirates Island, the new pirate-themed resort in Benidorm, which will join the festivities for the very first time.

In Oropesa del Mar, Magic World Resort (the new Marina d’Or) will extend the event from 15 September to 1 November, offering nearly 50 days of programming so more visitors can enjoy this unique experience. Celebrations will be concentrated in the Magic Hall and the resort’s Irish pub, strengthening the destination’s appeal beyond the summer months.

For several weeks, Magic resorts will feature:

• Live music with international artists.

• Food trucks and buffets with traditional German cuisine.

• Contests, bingo, karaoke and foam parties.

• Bars with national and international beers.

Guests staying during these dates will enjoy free access to the event, while the general public will be able to attend with day passes.

In addition to this special programming, each resort will continue to offer its usual services such as: pools, water slides, spas, restaurants, gaming areas, daily entertainment, parades and evening shows.

The event will also welcome various influencers with thousands of followers, who will share their experience live and help promote Costa Blanca and Oropesa del Mar as vibrant destinations with wide-reaching impact.

As highlighted by Juan Pablo Díaz and Cristina Verdú, Artistic and Entertainment Directors of Magic Hotel Group:
“Magic Oktober Fest is much more than a party. It represents a push for the deseasonalisation of the destination, allows us to keep our hotels open longer and generates stable employment for our teams. We want every visit to be a surprising and authentic experience, one that excites and leaves a lasting impression.”

With initiatives like this, Magic Hotel Group reaffirms its commitment to innovation that inspires, hospitality that unites and diversity that enriches, consolidating Costa Blanca and Oropesa del Mar as lively destinations all year round.