For yet another year, Benidorm and Costa Blanca accommodation will be present at the International Tourism Fair in Madrid, Fitur, which is being held from 18th to 22nd January in Madrid. One of the most active hotel chains in the Spanish capital is once again Magic Costa Blanca hotels & resorts, which is present with its own space at stand 7B03.

After leaving behind the pandemic years, the destinations and hotels are once again committed to showing all their new products and services in person at the most important national tourism fair. Magic Costa Blanca will be present in Madrid with a space in which to communicate to potential visitors all the virtues and innovations of its 12 establishments located on the Costa Blanca and Gandía. To this end, they will have video game areas, raffles, photocalls, mascots and even staff from the entertainment team of their accommodation. Once again this year, the chain's more family-oriented resorts, with attractions such as water slides and the pioneering 'Ultra All Inclusive board' regime, will play a major role at the fair.

New features and a commitment to sustainable technology

In addition to strengthening ties with the end customer, the hotel chain continues to promote contact with companies and professionals in the sector at Fitur, in order to attract new markets for Benidorm and the Costa Blanca. Companies, individuals and visitors will be able to see first hand the new Magic Costa Blanca products for the coming seasons. These include the new Hotel 'Villa España' (formerly Fenicia), an ice rink for its Magic Robin Hood resort, more advantages for its Ultra All Inclusive, new 'Beach Clubs' on the beachfront or ambitious projects for a new family themed resort on the Costa Blanca.

Magic  wants to continue to show in Madrid its commitment to innovation, digitalisation and sustainability. For this reason, it will also be actively present at the Tourism Innovation and Technology Forum, #FITURTechY, to learn about and participate in joint strategies for the accommodation of the future.

Francisco Javier García, vice-president of the chain and president of the Hotel Technology Institute, moderated one of the debates in Pavilion 10B03 at Ifema. It was attended by important personalities from the sector such as Nuria Montes, Secretary General of the Hotel and Tourism Business Association of the Valencian Community, HOSBEC.

For Javier García, Vice Presiden, it is essential to continue creating synergies between professionals and visitors at events such as FITUR to try to offer surprising holiday experiences every season: "Modernising and digitising accommodation based on sustainable criteria must be a constant. We must share innovative ideas to continue working on the hotel of the future; accommodation that brings added value to our destinations, while at the same time being respectful of the planet. Technology must be an ally to improve our competitiveness and sustainability, without neglecting the fact that the visitor is increasingly demanding and demands new experiences".

As usual, Magic Costa Blanca will accompany its physical presence in Madrid with offers accessible to everyone through its official websites, a way of involving people from home. In this way, all visitors who book Magic accommodation through its official channels until 22nd January with the promotional code FITUR23 will receive a 10% discount for their holidays this year. Fitur will host in 2023 the proposals of a hundred countries and regions from different continents and is expected to once again be a global meeting point for tourism professionals and travellers with technology, the future and sustainability as the main axes.