In its second season under the joint management of Magic Hotel Group and Grupo Fuertes, the Magic Fantasy Hotel, located in the heart of Magic World Resort, is establishing itself as a benchmark in vacation innovation thanks to an unprecedented technological initiative: the integration of augmented reality to create an immersive and interactive experience starring the resort’s mascots.

This is a pioneering project in the national hotel sector, where technology not only entertains but also invites guests to dream, play, and explore new worlds within the hotel itself. From the moment guests enter their room, a magical adventure begins, guided by the beloved mascots of the new Marina d’Or.

🧙 An adventure that starts in your room... and doesn’t end there

The experience begins by scanning a QR code located in the room, which activates a virtual augmented reality experience that transforms the hotel’s spaces into settings of play, mystery, and discovery. Throughout the property, visitors will find various interactive points with additional QR codes that unlock mini-games, puzzles, and magical missions, always accompanied by charming characters such as:

• 🏴‍☠️ “Miau and the Treasure Hunt” (the intrepid feline explorer)

• 🦄 “Colorete and the Rainbow World” (the dreamy unicorn)

• 🎩 “The Disappearance of Magbit” (the friendly magician rabbit)

• 🧜‍♀️ “The Mermaid’s Undersea Dance” as the ocean guide

Each challenge invites interaction through mobile devices with digital scenes layered over the real world, taking children and adults on a fantastic journey that ends back in the room, completing an unforgettable narrative arc.

🔄 A complete hotel transformation for an unforgettable experience

The former Marina d’Or Hotel has been reborn as Magic Fantasy, a fully renovated 4-star hotel that embraces themed design and family entertainment. Highlights include rooms inspired by fairytales and magical worlds, a rooftop with stunning views, and free access to a large water park.

🌟 Innovation that connects and expands

The virtual experience does more than entertain: it fosters emotional connections among families, encouraging collaborative play and shared exploration. Augmented reality brings the mascots to life on mobile devices, offering a magical way to explore the hotel beyond the room.

This initiative, created in collaboration with the Valencian company of “Wow experiences,” Bubblehop, reflects the spirit of Magic Hotel Group: “Bringing magic to people’s lives” through emotionally engaging technology, warm hospitality, and continuous innovation.

🚀 Next stop: all Adventure hotels

Following the success of this initiative, Magic Hotel Group is already working to expand the augmented reality experience to all hotels in the Adventure line. The goal is to offer each one a unique virtual experience. Upcoming projects include the integration of interactive games, family-friendly activities, and digital surprises like a treasure hunt designed to invite guests to share, explore, and live the magic throughout their resorts in Costa Blanca and Oropesa del Mar.